video reflection:

Lovegrove strongly reflects how he transform the modern technology into industrial designs products of how he change everyday object into a very natural from. Thus he has emphasized the concept of DNA design nature and art. Thru watching the video I have discovered that organic design is a style of design that demonstrate the respect to earth and the already existing form.
His appreciation of skeletal forms and obsession with organic design has opened a new realm of possibilities for designers. The idea of using nature's design to appeal to the instinctive appeal of humans while addressing comfort is brilliant.The water bottle that created by Ross Lovegrove is rather interesting, it capture the form of water and it’s amazing how the water bottle reflects a feeling of putting a skin on top of the water. The organic shape not only looking ascetically pleasing but also satisfies its functionality, the shape of the water bottle not only just fits no adult’s hand, due to its organic shape it can also fit on a children’s hand.

Lovegrove has exceptional observational skills as an artist, but lacks the designer's common sense of when an organic design is most appropriate, often unnecessarily injecting it into his ideas. Lovegroves's ideology will be one which inspires industrial designers in the future.
It’s evidenced in his design, Ross Lovegrove basically used a lot of nature element and combining them together in order to from organic design, as we can see in many of his design pieces involves with human bone structure, blood cells or even shapes of humans DNA.The stare case in his studio really fascinates me has, he has surly suggested his theory of ‘fat free’ and ‘healthy design’ his design. Therefore it reflects simplicity and fluidity, he sees the natural appearance and adapt them into the design process.