Video reflection- Annie Leonard :The story of stuff

Annie Leonard’s video poses an important message about consumerism and she begins by introducing the “materials economy” or life stages of a product: Extraction – Production – Distribution – Consumption – Disposal.Leonard to educate the general population about linear system, its destructive nature and the implications this bears on a planet with finite resources. Leonard’s video points out that people in our society refer to those shiny, new products. These video inspires designers to make designers to think more into products and the issues that it will create. The video encourages designers to steer away from design practices such as planned and perceived obsolescence. Thinking the products as money production is not an acceptable ethical action as a designer, and therefore Leonard strongly suggests that as a designer and a creator we should all think about ‘designing’ new things. Leonard's video brings to mind the thought of needs versus wants. It serves as a wake-up call of sorts to designers to be aware of the amount they take from the environment.y