Video Reflection-Seymour Powell : Designing Dream Machines

This was a video that really showed insight into the art to the designer and the design world. It takes the viewer on a journey of the development of several dream machines. From receiving the brief to brainstorming and insight into the extensive research required for each product. The main point that the video discussed was the constant communication is required. This doesn’t mean from only designers, but all ideas and development must refer back to the clients. Through affective communication, the consumer’s needs are focused thoroughly. Seymour Powell highlights the attention to detail and relentless effort undertaken in a fully successful model. This video has provided a fundamental base and processes for coming industrial students do learn.