Video Reflection: Don Norman - Emotional Design

Don Norman discussed the emotional design, the design that affects our human lifestyle. He considers “form follows function” which means that we automatically take a consideration of the product’s or design’s colour, typeface, the general appearance and beauty of the objects or designs. Not only the physical appearance, but the behavioral function of a particular object is part of his argument. The feel and the control of a particular object and the desire of people that actually wanting to control it. Lastly, he mentioned the “super ego” which refers to people who want to grab attention from other people which could be either positive or negative. He strongly considered all designers must take a consideration of these reactions from people.

The different ideas and designs are created to affect our lives, which fascinates me how it drags me into it. The teapot designs were extremely outstanding as the designer input our human feature of the movement of muscles to a non living thing and therefore it is now emotional. This was a new way to approach different objects. Other designs such as different logos, an environment friendly objects, a extremely expensive watches and etc. I do agree the fact that Norman mentioned that the in today society, emotional design do charge a great affect upon us by looking at the comparison of two watches. More people prefer the expensive watch which looks good, and recognizable by people instead of a functional watch that looks ugly.