Review: "David Kelley: Human centred design"

David Kelley conveyed the idea of the combination of the products and the design which produces the “new” and “renovated” product. Due to the improvement of technology, the quality and efficiency of the resulted product is in highest expectation. For example, in Prada shop in New York their renovation improved the service for their customers and therefore a higher customer satisfaction. The new system that they come out was the scanning the products that a customer is interested on. By simply scanning the product, it will appear on any touch screen on the store and the customer can choose the size and color. Then it can be taken to the dressing room which also has a scanner so the retailer knows exactly what clothing is been taken. The use of liquid crystal on the walls of the dressing room is the application of the renovated technology. While the customer is changing, the wall will be blocked, however, once the customers are done with their dressing they simply step on the button and the wall will appear again for their company. There is also a magic mirror inside the dressing room and that has the ability to hold the image that the customer shows on the mirror, and when you turn around, since it has a 3 second delay, customers can check how it looks like on the back.

Based on the London subway station he designed an interactive installation in “London Science Museum” which is primarily on digital and biomedical issues. They designed an interactive wall which is four stories tall. The main idea and goal of this project was to bring back some of the feedback from people who had gone to the museum were given and displayed on the wall so everyone could examine. Like London station line, they have produced a tube line as if the trains are the way that people think and when the little tubes arrive at the station it expands what it is saying so people can read. On the IMAX Theater there are big open spaces that tables displayed and have interactive games. The topics include male fertility, choosing the sex of your baby and what will it be on driver less car.

Excerpts from “The Big Idea” by CBS Sunday Morning, Scott Adams asked for the creation of Gilbert’s ultimate cubicle. He said “I realized that in some point I might be the world’s expert and what’s wrong with cubicles. So we thought, wouldn’t be fun to get together with some of the smartest design guys in the world and try to figure out to make the cubical better”. The team set the cubical and experience how it feels like and figure out the problem. One of the groups built the walls as screens for the computer and for photos. And the second group built the walls as alive and they actually give the Gilbert a group hug, and behind this humorous idea they were giving the cubical more human. The final cubical chosen is opened and connected to the environment so it is mentally healthy, and the flower inside the cubical responses to human which means it stands up when human is inside the cubical. There were also some touches such as putting a fish tank on the wall and a punch bag with the boss’s face on it.

They designed the “recycling of the water” had the main concept of quiet and peaceful inside of the building. The information displayed is straight forward to exhibit and understand the process of the recycling.

The spyfish was the whole new idea for the people who are interested on under the sea but could not examine because of their lack of abilities. It’s made from the company called H2 Eye targeting the people who enjoys being on the sea but does not scuba dive. Through this machine, people can scuba dive without getting wet.

As provided above, the effects from the renovated technology into design field is huge and this will continuously develop over time for improvement of our society.